4b2b · Solutions CA

Digital marketing for Canadian SMBs

Acquire, nurture and convert leads without juggling five tools. Build landing pages, launch automated email campaigns, manage paid ads on Google/Meta/LinkedIn, and track every lead from first visit to invoice — with multi-touch attribution that respects CASL consent rules. Marketing automation talks directly to CRM, invoicing and notifications, cutting time-to-revenue and giving sales qualified leads with full context.

What we solve

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Problem

Marketing tools disconnected from CRM and invoicing.

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4b2b solution

4MarketingOnline natively integrates with 4SoftCRM and 4Invoices — every lead tracked from first click to CAD invoice.

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Problem

CASL violations risk for marketing emails.

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4b2b solution

Express consent required for marketing emails, double opt-in, audit log, unsubscribe processing within hours per CASL.

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Problem

Different French and English content needs.

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4b2b solution

Bilingual segmentation: send EN to ROC (Rest of Canada), FR to Quebec, with localized templates and CTAs.

Key features

  • CASL-compliant email automation
  • Bilingual segmentation (EN/FR Quebec)
  • Google Ads, Meta, LinkedIn integration
  • Multi-touch attribution on real revenue

Frequently asked questions

How does CASL consent work for marketing emails?

Express consent required (no pre-checked boxes), double opt-in mandatory, log of consent retained for 3+ years, unsubscribe link on every email, processing within 10 business days per CASL.

Can I target Quebec separately?

Yes — segments by province with separate French content for Quebec, English for ROC. Bill 96 considerations also respected (French content prioritized for QC audiences).

What about Google Ads attribution?

Native Google Ads, Meta Business and LinkedIn Campaign Manager sync. Conversions sent in real time. Audiences updated from CRM with consent flags.

Are landing page templates bilingual?

Yes — 50+ templates with EN and FR variants, GDPR/Law 25 compliant cookie banners, accessible (WCAG 2.1 AA), mobile-first.

Continue reading

See how this solution applies to specific Canadian industries and read related compliance guides.

Ready to bring 4b2b to your Canadian business?

Free demo, bilingual support (EN/FR), CRA-ready and CASL-compliant, optional Canadian data residency. No credit card required.