Multi-channel notifications (CASL-compliant)
Send transactional and marketing messages to Canadian customers in full compliance with the Canadian Anti-Spam Legislation (CASL). Express and implied consent tracked per recipient, unsubscribe links on every commercial message, sender identification with mailing address, and full audit log of every consent change. Built-in routing to Canadian telecom carriers (Bell, Rogers, Telus, Freedom) for SMS, WhatsApp Business Cloud API, and email via SendGrid Canada or Mailgun.
What we solve
CASL violations carry $1M+ fines per incident.
Express consent tracked with timestamp, source, double opt-in, audit log immutable for 3-year CASL evidence retention.
Different rules for transactional vs commercial messages.
Message classification (transactional, commercial, exempt) with appropriate compliance rules applied automatically.
Poor SMS delivery to Canadian numbers.
Direct carrier routing (Bell, Rogers, Telus) with failover, delivery reports per carrier, bilingual character support.
Key features
- Express + implied consent tracking
- Bilingual unsubscribe pages (EN/FR)
- Direct Canadian carrier SMS routing
- WhatsApp Business Cloud API
Frequently asked questions
How does CASL consent tracking work?
Every message recipient has an associated consent record (express or implied) with date, source, message type. Express consent requires double opt-in. Audit log immutable for 3-year evidence retention per CASL §13.
Are transactional messages exempt from CASL?
Yes — transactional messages (delivery confirmations, password resets, receipts) and certain B2B messages are exempt. The system classifies messages and applies the correct rules.
Do you handle bilingual unsubscribe pages?
Yes — unsubscribe pages render in the recipient's preferred language (EN or FR Quebec) with proper sender identification, mailing address and effective immediately processing.
What about Quebec privacy law?
Quebec Law 25 affects how personal information is collected and processed. Marketing notifications respect both CASL (anti-spam) and Law 25 (privacy) — explicit consent + purpose disclosure required.
Related sectors & guides
See how this solution applies to specific Canadian industries and read related compliance guides.
Ready to bring 4b2b to your Canadian business?
Free demo, bilingual support (EN/FR), CRA-ready and CASL-compliant, optional Canadian data residency. No credit card required.