4b2b · Solutions CA

Surveys & feedback collection

Measure customer and employee satisfaction with simple, targeted, CASL-compliant surveys. NPS, CSAT, custom surveys with conditional logic, anonymous pulse surveys, distribution via email/SMS/WhatsApp or web widget. Real-time dashboard with sentiment analysis, customer segmentation.

What we solve

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Problem

Hard to measure voice of customer.

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4b2b solution

Auto NPS survey post-purchase, post-support or periodic — multi-channel send (email, SMS, WhatsApp).

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Problem

Low survey response rates.

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4b2b solution

One-question surveys (NPS, CSAT, CES) with mobile-friendly widget, completion time <30s.

Key features

  • NPS, CSAT, CES with <30s widget
  • Bilingual surveys (EN/FR)
  • Sentiment AI on open comments
  • Anonymous pulse surveys

Frequently asked questions

CASL-compliant survey invitations?

Yes — only sent to opted-in contacts, unsubscribe option, identification of sender.

Anonymous truly anonymous?

For pulse surveys, no IP/email/device fingerprint stored. Only the fact that the person has responded (to prevent double-submission).

Sentiment analysis bilingual?

Yes — French and English models classify open comments as positive/neutral/negative.

Continue reading

See how this solution applies to specific Canadian industries and read related compliance guides.

Ready to bring 4b2b to your Canadian business?

Free demo, bilingual support (EN/FR), CRA-ready and CASL-compliant, optional Canadian data residency. No credit card required.