4b2b · Solutions CA

Digital marketing for Canadian SMBs

Marketing to Canadians means working within CASL for commercial email and SMS, and, in Quebec, the Charter of the French Language as amended by Bill 96 for commercial content. 4marketingonline, the 4b2b marketing product, is currently offered in European markets and not in Canada. For Canadian customers today, 4b2b can support your campaigns with 4notify for SMS and WhatsApp messages and 4hosting for your website.

What we solve

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Problem

CASL fines for non-compliant commercial messages.

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4b2b solution

Market context: get and record consent, identify yourself and honour unsubscribe requests within 10 business days.

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Problem

Serving English and French audiences.

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4b2b solution

Market context: in Quebec, commercial content must be available in French; plan both language versions of your campaigns.

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Problem

Needing a messaging channel now.

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4b2b solution

Use 4notify, available in Canada, for SMS and WhatsApp with automatic STOP opt-outs.

Key features

  • 4notify SMS and WhatsApp (available in Canada)
  • 4hosting for your website
  • 4marketingonline: European markets only
  • CASL and Bill 96 explained as context

Frequently asked questions

Is 4marketingonline available in Canada?

This product is currently offered in European markets and is not yet available for Canadian businesses. In Canada, 4b2b offers 4invoices, 4notify, 4appointments and 4hosting.

What does CASL require for marketing emails?

Consent (express or implied), clear identification of the sender with contact details, and a working unsubscribe mechanism processed within 10 business days.

Do I need French content for Quebec?

Generally yes: the Charter of the French Language requires commercial content aimed at Quebec to be available in French. Check specifics with an advisor.

Continue reading

See how this solution applies to specific Canadian industries and read related compliance guides.

Ready to bring 4b2b to your Canadian business?

One account across the 4b2b ecosystem, pages in English and French, pricing shown in CAD. Start with the products available in Canada: invoicing, notifications, appointments and hosting.